About Us

About us

The Management.

Nik Juzailah Juhari

Chief Executive Officer

Director

Azrui Nizam Itam

Chief Finance Officer

Director

Dato’ Haji Yassir Farid

Chief Operating Officer

Saiful Bahri Yusof

Chief Technology Officer

Nik Juzailah Juhari

Chief Executive Officer

Director

Azrui Nizam Itam

Chief Finance Officer

Director

Dato’ Haji Yassir Farid

Chief Operating Officer

Saiful Bahri Yusof

Chief Technology Officer

NIK JUZAILAH JUHARI

Chief Executive Officer | Director

Malaysian | Female | Age 25

Academic/ Professional Qualification

Master Degree in Entrepreneurship and Innovation, National University of Malaysia
Bachelor’s Degree of Business Administration , University of Malaya

Experience

Personal Assistant to Director – Ringgit Delima Sdn Bhd (2001-2002)
Marketing Executive – Appco marketing (2002-2003)
Group General manager – Finetop Essence Sdn Bhd (2003-2010)
General manager at Integrasi Global Sdn Bhd (2011-2013)
Chief Executive Officer – Sireh Emas Management (2013-current)

AZRUI NIZAM ITAM

Chief Finance Officer | Director

Malaysian | Male | Age 25

Academic/ Professional Qualification

Master Degree in Entrepreneurship and Innovation, National University of Malaysia
Bachelor’s Of Business Administration – Finance, Universiti Utara Malaysia

Experience

Head of Credit in SME Bank Selangor Branch (2000 – 2010)
General Manager at Kinetik Edar Sdn Bhd (2010 – 2012)
Chief Finance Officer at Sireh Emas Marketing Sdn Bhd (2012 – current)

DATO’ HAJI YASSIR FARID

Chief Operating Officer

Malaysian | Male | Age 25

Academic/ Professional Qualification

Mini MBA (Master Business Administration) – International Business Management Institute Berlin, Germany
Professional Motivator Certificate, Malaysia
Certificate in Economic & International Business – International Business Management Institute Berlin, German
Degree In Business Industrial Management, LCCIEB –UK
Diploma In Restaurant Management Services

Experience

Restaurant Manager – Operations, KFC Holding (M) Berhad (Oct 1989 to Oct 1995)
Business Development Manager, Prima Agri Products Sdn. Bhd (Oct 1995 – Oct 1999)
General Manager, Pizza Station Global Corporation, BVI (Jun 2001 – Oct 2003)
Executive Director – Allmax Food Services (M) Sdn. Bhd, MALAYSIA (Jan 2004 – present)
CEO & Managing Director – Segi Food Service Sdn. Bhd, MALAYSIA (July 2009 – present)
COO – Sireh Emas Marketing Sdn Bhd (2021 – present)
CEO – Integrasi Global Sdn Bhd (2021 – present)

SAIFUL BAHRI YUSOF

Chief Technology Officer

Malaysian | Male | Age 25

Experience

Banker (1993-1997)
Account Executive (1997-2000)
Medical Tourist Guide (2000-2007)
Digital Marketer Practitioner (2008 – 2022)
Trainer Digital Marketing (2012-2017)
CTO – Sireh Emas Marketing Sdn Bhd (2018 – present)
CEO – Valuefy Solutions Sdn Bhd (2018 – present)

About Us

About us

The Management.

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