Our History

SirehEmas is a pioneer in the development and manufacturing of scientifically proven herbs into innovative personal care products. Founded in 2002 inspired by the herbal properties of Malaysia native plants to remedy skin conditions and today we have about 60 products developed and manufactured for our own brand and contract manufacturing basis includes feminine hygiene, shower gel, body scrub, body lotion, handwash, facial cleanser, facial toner, facial cream, facial serum, facial mask, facial scrub and others.

Our Philosophy is structured around the fundamental notion that all herbals active ingredients using innovative technologies backed by science will maximize the incredible bioactive power of Malaysia’s native plants with their nourishing, purifying and healing skin benefits and contribute towards the efficacy and quality of our products. We believed the products that are carefully formulated made from only the purest herbal ingredients with no harsh or harmful chemicals, pesticides or synthetics will protect health and wellbeing the people around the world.

RESEARCH & DEVELOPMENT with cooperation with agencies such as SIRIM Berhad, FAMA, and MARDI are continuously involed in researching and developing herbal products that take advantage of natural biological processes. We conduct natural product research for bodycare and skincare range. Our services include extraction, standardisation, profiling, identification of actives, biological activities studies, invitro and invivo product efficacy studies, product formulation and active ingredients delivery technology.

Our chemists utilize a vast collection of authoritative and innovative resources to conduct research. Information sharing on Raw Material Technical Data, Material Safety Data Sheets, and Clinical Data is provided through our vendors and our close relationship with their laboratories. We also utilize online references, academic references, and clinical sources.

Our lab gathers detailed scientific knowledge on raw materials and their effectiveness, in order to improve and expand our product lines and formulations. All development processes undergo systematic testing of various actives and ingredient interaction.

With a focus in intimate hygiene care products, our research and development laboratories have developed some of the most effective, high quality and powerful herbal base product line for the ultimate intimate feminine hygiene in the market specifically formulated to meet every needs of today’s women.

Meet our CEO

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Pn. Nik Juzailah Juhari

CEO

SirehEmas Marketing Sdn. Bhd.

Our Team

Contact us

Call Us

+60 3 - 7842 2558

Our Location

No. 9-11, Blok B, Jalan Saujana Indah 8, Taman Perindustrian Saujana Indah, 40150 Shah Alam, Selangor

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